Website Copy
The pages that define your business. Written to communicate clearly and support conversion.
Content & Authority
Content that demonstrates expertise, not just fills pages.
Writing is our strongest capability. We apply it strategically, supporting search visibility, earning credibility, and helping customers understand why they should choose you.
Strategy firstHuman editorial ownershipSearch-aware structure
Most business content doesn't earn its place.
It's written to exist, not to persuade. It doesn't answer the questions your prospects actually ask. Good content demonstrates that you know your subject. Specific enough to be credible, and clear enough to be useful.
How the work is made
Strategy first. Writing second. Measurement throughout.
- 01
Content Strategy
Before we write anything, we determine what is worth writing. What topics matter to your market? What questions are your prospects searching?
- 02
Writing & Editorial
Professional writing and editing. US-based team. Subject-matter research and interviewing where needed.
- 03
AI-Accelerated Production
AI speeds up research and first drafts, including social content repurposed from what we write. A strategist or writer edits and owns every piece before it publishes.
What we write
Thought Leadership
Content that advances a point of view. Industry commentary. The kind of writing that demonstrates expertise.
Case Studies & Proof
The stories that demonstrate you can deliver. Specific and credible.
Content Refreshes
Existing content that is outdated or underperforming. Audit, prioritize, update.
Paid Ads · Google, social and AI
Show up where your customers are already looking.
We plan, make and run ad campaigns on Google, on Facebook and Instagram, and inside AI assistants like ChatGPT. You approve every ad before it goes live, and each month you see what the spend brought in.
Google Ads
Search ads for the moment someone nearby looks up what you do. We build the campaigns, write the ads, set up call and form tracking, and adjust keywords and bids as results come in.
Social media ads
Facebook and Instagram ads that put your real work in front of the right local audience. We make the images and short videos, write the copy, set the targeting and keep the best performers running.
AI assistant ads
Ads inside AI assistants such as ChatGPT, where more people now ask for recommendations. It is a newer channel, so we start small, test carefully and tell you plainly whether it is earning its budget.
- Strategy and budget plan
- Ad copy, images and short video
- Campaign setup and conversion tracking
- Ongoing management
- Monthly results in plain language
Ad spend is paid directly to the platform and kept separate from our fee. We scope management to the channels and budget you choose, and we report honestly on what works. Nobody can promise a result from paid ads, so we will not.
Talk to us about adsHow it connects
Content doesn't work in isolation.
What we write is planned with your search strategy and your website, so each one makes the other two stronger.
With Search Growth
Content and search reinforce each other.
Strong content without search strategy goes unread. We plan both together, so the right pages get found by the right people.
Search GrowthYour contentStrategy, writing and editing
With Website DesignContent is the substance of your website.
A redesign without real content is a cosmetic exercise. We write the pages as the site is built, so the design has something worth saying.
Website DesignHow we work together
Engagements built around your needs.
Retainers start at $1,000 a month. Projects are scoped individually, and you get the number before any work begins.
Ongoing
Retainer relationships
from$1,000/month
Ongoing content production, planned a month at a time.
- Monthly planning
- Writing and editing
- Optimization
- Measurement
Defined scope
Project engagements
Scoped to the job
A fixed piece of work with a clear finish line.
- A website's worth of copy
- A set of case studies
- Paid ad campaigns
- Priced before work begins
Part of a bigger build
Integrated delivery
Alongside other work
Content that supports a larger engagement.
- A website redesign
- Search Growth
- Growth Management
Our content speaks for itself. So do our clients.
Amazing writers. They tackled a challenging topic and absolutely delivered.
BizScribe has fantastic writers. They're a pleasure to work with.
Common questions.
Can't AI write content now?
We use AI for exactly that. It speeds up research and first drafts. What AI can't do is develop strategy, interview subject-matter experts, ensure factual accuracy in regulated industries, or produce content with an original point of view. A strategist or writer edits and owns every piece before it goes out.
How is this different from hiring a freelancer?
Freelancers write what you ask them to write. We help determine what's worth writing, why, for whom, and how to measure whether it worked.
Do I need to know what I want to write about?
No. Working that out is the first part of the job. We look at what your customers ask, what your competitors already cover, and what you know that they do not. Then we bring you a plan to approve before anything is written.
Will it actually sound like us?
It should, and making sure of that is our job. We start with a conversation and the material you already have, agree how you sound, and edit every piece against it. Nothing publishes until you have read it and said yes.
How much of my time will this take?
Less than you would expect. A kickoff conversation, a short interview when a piece needs your expertise, and a read of each draft. We handle the research, writing, editing and formatting.
How will we know it is working?
We agree up front what each piece is for, whether that is search visibility, credibility or helping a customer decide, and we report against it. If something is not pulling its weight, we say so and change course.
Do you run ads?
Yes. We plan, create and manage campaigns on Google Ads, on Facebook and Instagram, and in AI assistants such as ChatGPT where your business can advertise. Ad spend goes straight to the platform. Our management fee is agreed for the channels and budget you choose before anything launches.
What does it cost?
Retainers start at $1,000 a month. Projects, such as a website's worth of copy or a set of case studies, are scoped individually, and you get the number before any work begins.
Let's talk about what content should do for your business.
Content strategy starts with understanding where you stand. Book a call, or start with a free preview.
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